LO-A.
RESUMEWORK

Orange World

Healthy All Natural Juice and Smoothie Bar

Brand Design

Packaging

Brand Identity

Food and Beverages

Overview

Orange World is a juice bar based in Victoria Island Lagos, Nigeria. They make delicious fruit based bottled juice and smoothies that can be ordered in person at their mobile food truck. The goal was to convey a friendly, bright and fun brand marketable to a hip young audience and is as attractive as their delicious juice and smoothie offerings.

I performed an extensive audit of the brand and its competitors and created a unified aestetic that clearly conveys healthy living, rejuvenation and freshness.

Services

Brand Identity

Packaging

Website

Social Media

Personality

Healthy

Bright

Fun

Typefaces

Cyntho Next

Color Palette

PROCESS

Competitor Packaging Audit

I conducted an analysis of the existing players in the smoothie and food beverage industry in Nigeria and this provided valuable insight when constructing the orange world brand.

Critic Olivia

  • Text heavy look that is often hard to read depending on the contents of the bottle
  • Generic, hard to distinguish brand packaging
  • Conservative use of colors and typography on the label
  • Design makes the drinks look cheap and poorly made.

Critic Fab Juice Bar

  • Simple, easy to replicate brand packaging
  • Package design makes the smoothies look cheap and poorly made.
  • Conservative use of colours and typography on the label

Brand Design

Fun, Friendly and Youthful

I explored a few logo options ranging from word marks to icon based logos and showed them to the client, after careful consideration, she made her decision based on the following criteria.

  • Uniqueness and potential for brand recognition.
  • Flexibility for application on different mediums.

    Packaging Design

    Beautiful, Vivid and Customizable

    I used vivid, customisable designs that fit the colours of each flavour served at the juice bar, to give the brand an easy to recognise yet strong presence to its consumers. The bottles are either glass or paper and can be recycled presenting a way for the company to remain both fashionable and environmentally-conscious.

    The label allows some transparency on each bottle to allow consumers see the natural colour of the drink in the bottle making the bottle stand out from saturated fast food products. The bottles are made of sustainable materials and can be recycled, presenting a way for the company to remain both fashionable and environmentally-conscious.

        Tote bags or T-shirts were added for free to all first time customers during the first few days of launching the brand to increase memorability.

            Social and Print Media

            Introducing the Orange World Brand

            Multiple print media campaigns that were distributed at offices and schools in Victoria Island to introduce people to the brand and its offerings.The social media posts focused on introducing the product to the real world and uses illustration in fun ways to increase the brand’s consumer engagement.

                Brand Guidelines

                Maintaining Brand Identity in a Fast Paced Environment

                It can be difficult to maintain the a consistent identity while growing fast, The brand guidelines will help Orange World maintain consistency in its public presence and messaging.

                    Store Front

                    Serve Customers Anywhere

                    Designed a store front based that could be applied to any kind of van to fit the business’s mobile shop strategy.